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Management Changes Announced at Whaleback
Management Changes Announced at Whaleback
The Upper Valley Snow Sports Foundation has announced the changes are effective immediately.
Tuesday, January 23, 2018, NewEnglandSkiIndustry.com
Whaleback, January 2018

In an unusual mid-season move, the The Upper Valley Snow Sports Foundation (UVSSF) has announced significant changes at Whaleback Mountain ski area.

Gerd Riess, Mountain Manager since June 2015, now has the title of Race Director and Mountain Projects Manager.

Volunteer General Manager/COO Robert West "will finally transition away from day to day responsibilities while continuing to provide support to ensure the success of the business."

Lift Operations Manager Adam Kaufman has been promoted to General Manager. Kaufman served as General Manager at Granite Gorge earlier this season.

Ski School Director Rebecca Reed now has the additional title of Assistant General Manager.

Located just off I-89 south of Lebanon, Whaleback has struggled through numerous bankruptcies over its 60 year history. The non-profit Upper Valley Snow Sports Foundation took control of the ski area starting with the 2013-14 season. While significant investments were made in snowmaking and a T-Bar for 2017-18, the area has struggled with lift issues, lighting problems, and the January thaws, including being unable to operate during the Martin Luther King holiday weekend. Despite the struggles, UVSSF reports "Snow Sports participation levels" have doubled this season.




Related Stories on NewEnglandSkiIndustry.com
  • Multi-Year Lift Installations: The New Norm? - August 4, 2018
  • Lift Construction Season Enters Final Phase - October 29, 2017
  • Whaleback Postpones T-Bar Installation - December 7, 2016
  • Lift Installation Projects Continue as December Approaches - November 27, 2016
  • Lift Installation Projects Continue as Ski Season Approaches - November 13, 2016


  • More Information
  • Whaleback Mountain on NewEnglandSkiIndustry.com
  • Whaleback Mountain on NewEnglandSkiHistory.com


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